Suzuki Motor Corporation is exhibiting a new concept car named the Suzuki Swift S Concept at the 2011 Geneva International Motor Show. The Suzuki Swift S Concept is based on the new Swift, which Suzuki began marketing in Europe in autumn 2010. In line with Suzuki's brand philosophy of delivering excitement, its overall development concept was to create a stylish sport compact with premium performance. A "more sporty and exciting" design theme is reflected by a stylish look.