I don’t know enough about the BMW 1 series to know if this is an aftermarket wheel, but it appears to be part of an interior package by Tii that could end up being offered at dealers, etc. when the 1 series goes on sale in the U.S.

The LEDs on top of the nice thick alcantara wheel seem to be progressive shift indicators, which I have never seen before and think is pretty cool. Who knows if they are useful or just plain distracting though.

Source: Culture Garage